What is the term used for the initial idea of a music video that is given to the artist? Not "premise"

Posted by admin on February 27th, 2010 and filed under music videos artist | 2 Comments »

When choosing a music video the artist is given a bunch of ideas from directors. This idea has a specific term attached. What is that?

Treatment?

2 Responses

  1. Silly◦Яabbit Says:
    February 28th, 2010 at 3:38 am

    Treatment?
    References :

  2. methroach Says:
    February 28th, 2010 at 3:54 am

    Pitch?
    References :

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